You Don’t Have to be a Pro to Monitor Reputation on Social Media

October 17, 2013 | Posted in: internet

For companies taking a proactive stance towards disputes, social media is an invaluable tool. As long as you’re mindful of Internet etiquette, social media can help you uncover new sales opportunities and potential problems in real-time. If this sounds advantageous to you, consider these tips to maximize the effectiveness of each network. Facebook Facebook is a great place for brand management, and a unique selling tool as well. Your brand should create and maintain its own page to build engagement with fans. Use public messages to send your fans updated discounts and sale opportunities, and be active about asking fans to engage with your content. It also helps to have someone who keeps track of changes to Facebook, as these adjustments can help or hinder your marketing efforts. Twitter Twitter is all about monitoring and response. Think about the Xbox marketing team. They monitor hash tags and look for customer complaints, then they proactively...
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